NeW Market Generation (NeWG)

capillar IT (CAPIT) proposes NeWG as an innovative solution to address urban logistics challenges in fresh food distribution around wholesale markets. Leveraging CAPIT’s expertise in optimization and simulation for sustainable logistics, the project aims to transform wholesale markets into critical hubs of urban sustainable infrastructures integrating Data Spaces (DS). This enables local merchants with data control and operational efficiency to enhance their competitiveness to excel end-customers experience and foster sustainable consumption.

We integrate an AI-powered marketplace and IoT containers for real-time data sharing with CAPITs logistics optimization engine by adopting the ontology of SIMPLE, national platform for logistics interoperability and eFTI gate, which we extend to cover urban logistics processes. Likewise, we enable fresh food commerce ecosystems with a DS to ensure secure and trustworthy use of digital identities across multiple chains, focusing on an enhanced user experience with intuitive interfaces. Combining both, NeWG fosters inclusive, energy-efficient urban logistics networks around fresh food wholesale markets, while contributing to semantic standards and open ontology schemas to enable effective information transfer and data interoperability across any logistics chains.

Hence NeWG enhances data sharing and real-time optimization to demonstrate the feasibility of multi-chain interoperability, establishing wholesale markets as critical hubs within the urban logistics network that empower users with transparent, data-driven decision-making tools.

The underlying business model includes subscription-based services, consultancy, and data monetization. The natural scalability of NeWG enables market expansion across Europe and globally, ensuring economic and environmental sustainability, targeting a 50% reduction in food waste, a 30% reduction in delivery times and costs, and a 70% decrease in CO2 emissions.

Team

Javier Esquillor

Aerospace and environmental engineer, focused on the merge between trade, logistics, data and sustainability into business models

Martin Arcila

Serial entrepreneur, master of intralogistics processes, business and human dynamics within wholesale markets

Juanjo Hierro

FIWARE technical steering committee chairman, head architect of the data space connector to guide the integration of FIWARE tech stack with the Trustchain ecosystem

Mahdi Zareï

Lead engineer and research on harmonize ontologies across full logistics chain and its integration in data space

Diego Minguell

Software engineer integrating logistics optimization service and digital wholesale market marketplace

Javier Matesanz

Software engineer developing the UI for data customizing access to data space services with data aware policies

Entity

capillar IT

capillar IT (CAPIT) is a provider of solutions for sustainable logistics and smart territories at municipal, B2B and B2C level, with the aim of increasing profitability and sustainability through Empowering local commerce, Data and logistics Technology integration, and Data sovereignty

Website: https://capillarit.com/
LinkedIn: https://www.linkedin.com/company/capillarit/